Flexi Time Manager "in the pink" after shortlisting for National Business Award
Entrepreneur Louise Wreathall was shortlisted for the ‘Best Mumpreneur’ award at the National [email protected] awards 2008. Louise, creator of Flexi Time Manager, which offers an online flexi time recording service, launched her business last year and has seen it go from strength to strength. She attended a reception at 11 Downing Street on 18th June 2008, where the winners were announced.
Louise says, “Being shortlisted for this award means so much to me. Of course I would have been thrilled to win, but reaching the final stage itself shows that my work in getting the business where it is today has paid off.”
As a working mother who returned to work after a career break, Louise knows how important flexi time can be. Working in the HR department of a charitable organisation, she was responsible for administering a time consuming flexi time system for 30 staff, using scraps of paper and mental arithmetic to calculate hours worked. When staff numbers doubled, she knew something had to change, and set about creating an electronic timesheet system. By 2005, Louise had set up the business and set about trialling her own online time management system. With the help of Enterprise North East Trust, and local networks Women Into Business and Aberdeen Entrepreneurs, she learned the fundamentals of business management, finally launching the fully tested web application in November 2007.
Business has grown consistently, with traffic to the website doubling in the last year. Louise’s customers come from across the country, and include businesses and private individuals. The ease of use of the Flexi Time Manager website means half of all visitors return to the website, many going on to take out a 4 week free trial of the web application.
Louise continues, “Subscriptions to Flexi Time Manager have gone from strength to strength. I have had lots of very positive feedback from users who have said that the system has allowed them to put a simple, easy to use flexi time control system into place."
“Flexi Time Manager aims to provide employers with the ability to simply and effectively introduce a flexible working system for their staff, especially working mothers. I was very excited about attending the [email protected] awards ceremony, it was a fantastic opportunity to meet other women in business and spread the word about Flexi Time Manager.”
The Prime Minister’s wife, Sarah Brown, supported the awards, saying: “Past winners have been inspirational and innovative in their approach to making the lives of working mothers and their families better and I am sure that this year will be no exception. These awards offer a tremendous example of how businesses and working mothers can come together to develop family-friendly policies and working practices.”
Celebrity guests presenting awards at the [email protected] ceremony included comedian Jo Brand, actress and author Arabella Weir, and BBC Radio 2 presenter Janey Lee Grace.